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Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.

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Sony looks to take picture quality up a notch with Mini LED and new OLED Bravia TVs

Rediscover your favorite content with impressive Mini LED contrast and brightness, powered by the intelligent Cognitive Processor XR. Thousands of Mini LEDs, pricelessly controlled by XR Backlight Master Drive, deliver a picture full of vibrant colors and detailed shadows, perfect for any room. Experience immersive, expansive sound with integrated sound positioning speakers matching what you hear with what you see on the screen.

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