Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

At Under Armour, we have spent years building our focus on diversity and inclusion. As the Chief People and Administrative Officer, my primary goal has been to transform our culture including the way we think about our work, the way we engage in that work together and to build purpose into all that we do. That means turning our values into action, not just words. Last month, Under Armour announced a new, long-term commitment to create opportunities for millions of youth to engage in sports by 2030. Today, we’re taking another step, by expanding our partnership as the Official Outfitter of our hometown squad, Morgan State University in Baltimore, one of the nation’s premier historically Black colleges and universities (HBCUs). It’s not just a working agreement, but a template for how we want to elevate our work with HBCUs across the country in the years ahead to better engage with students to create a pipeline of top talent.

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Diversity, Equity and Inclusion

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

Stephen Curry Debuts Under Armour Sports Apparel Brand

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

Under Armour Target Market Segmentation & Audience Analysis

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way