HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO Max Trollbäck+Company

Annabelle Kayye on LinkedIn: HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max usability flaws. HBO Max is finally available in…, by Georgy Vasilyev

Why is HBO Max Hiding Its Criterion Movie Selection?

HBO Max Trollbäck+Company

A Closer Look at the HBO Max-acre

HBO Max's Expensive Price Point May Actually Be a Brilliant Strategy

Branding is a Big Deal. Nobody Told the Execs at HBO.

Christopher Nolan Rips HBO Max as Worst Streaming Service

Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg

HBO Max Branding - Darryl Mascarenhas