Glossy Pop Newsletter: A 10-year-old Urban Decay eyeshadow is back, thanks to Gen Z - Glossy

In late November, Urban Decay's Moondust eye shadow started to go viral on TikTok. Its virality wasn't the source of one mega-influencer's endorsement. It also wasn't a buzzy new launch — Moondust first launched in 2013. Rather, according to Malena Higuera, Urban Decay's U.S. gm, it was the result of a "perfect storm" of factors.

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