100M Leads by ALEX HORMOZI - Inspire Uplift

€ 16.00 · 4.5 (430) · En stock

Por un escritor de hombre misterioso

Written by ALEX HORMOZI This book explains the fundamental of sales and lead generation. Deep dive 😊 How to Get Leads for Your Offer? There are two fundamental ways to get leads:1. Make a direct offer to someone, such as “I will wash your car for $100,” and add some extra value to make it more appealing.2. Offer a lead magnet, a complete solution to a narrowly defined problem. Unlike offering a partial solution, a lead magnet provides value and builds trust with potential customers. The Power of Lead Magnets Let’s say you do massage, and you’re like, “I can’t get enough massage clients.” It’s usually because you need to give away more free stuff. Fundamentally, if you give something away for free, you almost always have demand for it. And if it’s good, you’ll have exponential demand for it. If I give away a $10 massage to get people to come in, and then later, everyone buys packages of massages or a massage subscription from me. The massage subscription or the massage packages are my core offer, and the lead magnet would be the trial offer of the $10 or discounted massage. People do those discounted massages, they give those trials, they give those Mini offers, the lead magnets on the front end because they make more money. If I go up to 100 people and say, “Hey, let me give you a massage for $100,” many people might say no; maybe one person would say yes. If I were to say to the same 100 people, “I want to give you a massage for ten dollars,” I might get 20 people to say yes. Then, out of those 20, about a third of them might buy a hundred things after trying my massage. So, you’d have one person paying a hundred dollars for a massage, whereas six people would pay thirty percent of the twenty dollars after receiving the initial trial. In this case, my cost to acquire customers is the expense of delivering the lead magnet. If it costs me ten dollars to give the massage, I break even on my lead magnet. If it costs me 20 dollars, I might lose 10 bucks. However, am I willing to lose 10 bucks on 20 people? So, I paid 200 dollars to get six convert customers worth two thousand. Probably. Even if your lead magnet costs you money to deliver, it should still lower your total cost to get a new customer. That’s the secret, the sauce of lead magnets, and why they ultimately make businesses more money. Big business owners think long-term; they are willing to give more upfront because they know they’ll make more.