014. NYT bestselling author Dr. Robert Cialdini discusses how to persuade others - Leddin Group

Dr. Robert Cialdini’s New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion. In doing so, Dr. Cialdini “shines a light on effective persuasion…

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